Events and Schedules

Click here to see the general convention layout for No Brand Con.

Registration hours:

Friday – 11AM to 9PM (con starts at noon)
Saturday – 8AM to 7PM
Sunday – 8AM to 12PM

Have a great idea for something totally awesome to do at No Brand Con? Wanna show off your cool AMV? or shiny costume? or mad dancin’ skills? So do we!

No Brand Con offers several different ways for attendees to participate in the con and we’re always looking for new ones! So whenever you get some crazy idea, tell us about it and we will run it past our panel of monkeys in comical outfits.

Here are just a few ways you can make No Brand Con the best con ever and enjoy yourself in the process:

General Information


Ambassador Alley

While No Brand Con is proud to be the first and longest running anime convention in the state of Wisconsin, over the past few years, the convention scene in Wisconsin has grown considerably with other conventions now being run in many other cities all over the state. We’re very happy and fortunate to have strong working relationships with these conventions which helps to spread and celebrate fandom in anime, video games, science fiction, and other similar areas of interest. The featured conventions are:

Daisho Con in the Wisconsin Dells
Geek.Kon in Madison, WI
Kitsune Kon in Appleton, WI
Anime Milwaukee in Milwaukee, WI
WausuabiCon in Wausau, WI

We’ll have an area in the convention space set aside where the organizers of these other conventions will have tables setup so you can talk with and get more information about their respective conventions. The great thing about the convention scene in Wisconsin is you can’t go more than a few months without another convention happening somewhere in the state!

Anime Rooms

Well, it wouldn’t be an anime convention if we didn’t have rooms dedicated to showing anime, now would it? We’ll be having two theaters running all weekend dedicated to showing the latest and greatest in the world of anime!

Artist Alley

Lovingly referred to as Korea by the No Brand Con staff, (as we all know that’s where most of the real art is actually drawn) the No Brand Con Artist Alley features some of the best artists, designers, and creative people from all over the region!

We will post an update when we open Artist’s Alley registration. If you would like more info, please send an e-mail to art@nobrandcon.org or check out our Vendors page for more infomation.

Fan Panels

Interested in doing a Fan Panel at No Brand Con? Feel you have something interesting to talk about? Wanna give a presentation in a fan panel for the next No Brand Con? Find out what you need to do on this page.

No Brand Comic

Have you ever wanted to have your work distributed to thousands of anime fans? Well, here’s your opportunity. No Brand Con is accepting submissions for our annual No Brand Comic. The comic is 8.5” x 5.5” with 0.5” margins and is black and white. Submissions must be three pages or less and PG in subject matter. Artists can use No Brand Con’s mascots, original characters, and this year’s theme of “Goes to the Movies” as they wish. The No Brand Con Art Committee retains the right to reject submissions it deems inappropriate or unfit for our publication. Artists will retain all rights to their works and can promote personal websites but will not receive compensation. Submissions can be sent to art@nobrandcon.org.

No Mercy Room

A No Brand Con exclusive since our first convention, the No Mercy Room comes back to dish out more pain for those brave enough to enter through it’s doors. Come by and mock (MST3K style) some of the worst movies and shows ever to grace a screen. Be sure to stop in on Friday night for our annual screening of what has become a synonymous samurai movie with NoBrandCon and infamous among our past attendees: Hanzo the Razor!

Please note: Due to language and content of a lot of the programming shown in the No Mercy Room, we consider it a 17+ room. Some of the events and screenings (including Hanzo) will require people to show an ID for proof of age in order to attend.

Portable Gaming Lounge

Need some friends to help tackle a dungeon in Dragon Quest IX? Need a buddy to help take down a pesky boss in Monster Hunter Portable? Ready to bust out that 3DS and kick some rear in Super Street Fighter IV? We’ve got you covered!

The Portable Gaming Lounge is a place where portable gaming enthusiasts can get together, relax, exchange information, and do some gaming with multiple people they might not get much of a chance to otherwise.

Table Top Gaming Room

Get your bags of dice, magic cards, and minis ready because we’ll be having a full area dedicated to a wide variety of table top games that anyone will be welcome to play! Magic the Gathering fans especially be sure to get your decks ready because we’ll be running a Magic tournament during the con. (please note there will be a $15 charge to participate in the Magic tournament to cover cost of materials and prizes)

The table gaming fun doesn’t stop at the doors of the Table Gaming Room though. Over the course of the con weekend, we’ll be sending several of our table gaming minions to various corners of The Plaza for something we like to call Guerrilla Gaming! This is where they’ll be demoing several different table games for passers-by to try out so be sure to give one a whirl if you see one being played!

Video Game Room

No Brand Con has always striven to have one of the premiere video game room’s in the region, and this year is no exception! From classic to modern consoles, there’s something for everyone to enjoy. We’ll be having a full gamut of classic and modern tournaments all weekend for even the most hardcore of gamers to enjoy which includes our Rock Band tournament on our stage in Sub-Programming on Saturday night of the convention where participants are not only judged on performance in the game, but on presentation and style during their performance as well! We’ll also be having an arcade area adjacent to the Video Game Room set to free play all weekend for our attendees to enjoy!

Vendor Room

The No Brand Con vendor room features a wide variety of vendors from all the region who sell a vast array of items that our attendees can purchase! If you’re interested in becoming a vendor at No Brand Con, feel free to check out our Vendors page.

Main Events


Anime Music Video Contest

Love anime? Love Music? Celebrate the glorious conglomeration of both by submitting your original Anime Music Videos to the No Brand Con AMV Contest! Read more about submitting your AMV!

Cosplay Contest

Dress up as your favorite character and strut your stuff in style! It’s fun for you and your audience! Demonstrate how your costume is the best and win great prizes! You can also enter with your friends as a group. Here are the general rules and criteria for cosplay at the con.

The MANN Auction

Are you planning on going to the NoBrandCon dance but a little on the shy side to ask someone to go? Then we have the solution for you! You can purchase a date for the dance!

NBC’s MANN Auction is an annual event where we auction off male members of the NoBrandCon staff on Friday night for attendees to bid on for a date to NBC’s Saturday night dance! Winning bids include a date to the dance and lunch or dinner prior to the dance paid for by the auctioned staffer. All proceeds from this event go to local charity so be sure to place a bid!

The No Brand Con Dance

Spend your Saturday night having fun dancing your rear off at the ever popular No Brand Con dance. Every year it keeps getting longer, and every year you guys seem to get more glow sticks, hula hoops, and lights in there which is half the fun!

The Puzzle Hunt

What has become a yearly tradition, The Puzzle Hunt is a challenging test for even the most seasoned attendees. Our dedicated Puzzle Master is currently scheming up some of the most head scratching brain teasers and riddles that will require the sharpest of whits to solve! The challenge may be difficult, but the reward will be great for those attendees who can solve everything!

The Rock Show

What has become a yearly tradition for the past several conventions, we cap off our first day of festivities with our Friday night Rock Show! The show will feature a couple of local acts as well as our music guests, so be sure to get a good spot early and start rocking away when the show begins!

The Variety Show

Do you have a talent and love performing it on stage? Or do you just like performing on stage for any reason? The Variety Show on Sunday afternoon of the con is a great way to show those talents off and unwind after a long convention weekend! The show is open to skits, songs, dances, dogs, weddings, and whatever other creative ideas you can come up with. Perform one of your choice and be the admiration of your fellow con-goers! Note: Actual admiration not guaranteed. Interested in participating in the variety show? We’ll post information on how to sign up for the Variety show as we get closer to con.

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